I created and implemented the marketing strategy for the launch and ongoing promotion of a multi-million pound luxury apartment service, which included:

Branding
Budgeting
Stakeholder and customer analysis
Soft launch press event
Teaser microsite
Branded collateral (high-end brochure, merchandise, flyers)
Full booking website
PR plan (with PR agency), Key Influencer visits
Pricing and offers
Partnerships
Digital channels, email marketing
PPC and print advertising