Nick
Eaglesfield BSc(Hons) CEnv MIEMA CMktr MCIM
(+44)07792273584 | nick@eaglesfield.co
| website
| LinkedIn |
London/Surrey
Summary
Strategic
sustainability lead and Chartered Environmentalist, skilled in strategy development,
stakeholder engagement and communication (from an early career in brand, marketing,
and digital transformation). Senior
commercial experience across professional services, tech, hospitality, real
estate and non-profit. Current consultancy emphasis on sustainability
disclosures, bespoke ESG strategies and sustainability project delivery.
Experience
Director
– Sustainability & Growth (prev. Freelance ESG Consultant) 2019
– PRESENT
Eaglesfield ESG [ESG strategy, implementation
& reporting services]
⌯
I run a boutique
ESG consultancy, specialising in developing ESG strategy and implementing ESG programmes
for several clients. On top of the strategic piece, my expertise is focused
around:
P Corporate governance and compliance advisory,
particularly around sustainability disclosures.
P Emissions measurement, reporting and assurance,
net-zero target setting and SBTi validation.
P Developing accountable ESG structures and management
systems.
P Managing a small team of ESG Managers and Environmental
Analysts, plus a network of subcontractors.
⌯
Supported several
listed and private clients with strategy development, net-zero roadmapping,
emissions measurement, compliance advisory, ESG report production, pre-strategy
ESG audits, double materiality analysis and stakeholder engagement, as well as risk
analysis and upward management of submissions for EcoVadis, GRESB, S&P,
SASB etc.
P I returned to Davies Group (see below) as
a consultant to write its first ESG report, create an ESG brand to launch its new
strategy, develop a carbon strategy, launch the Climate Action Group and SLT
ESG Committee.
P On the carbon front, I led its first
global GHG measurement and assurance programme and managed SBTi validation
process. I have also developed NZ recommendations for Genius Sports and Clarksons
Boards.
P Produced a full suite of sustainability guides
for Eevery, a sustainability improvement platform for SMEs.
P Delivered an 18pt GRESB uplift for a client, following recommendations
and submission management.
Interim ESG Director OCT 22 –
JUN 23
Davies Group [Global insurance and
professional services]
⌯
Brought in as
Davies first ESG hire to build ESG maturity after a period of intense
acquisition-driven growth.
P Created Davies’ inaugural ESG strategy. Stakeholder
interviews, materiality analysis, ESG capability audit, alignment with SDGs and
industry standards, and developed a bespoke framework for Davies’ context.
P Developed a 200-line ESG implementation
plan and monitored progress against goals.
P Produced Davies’ first TCFD climate risk
report.
P Delivered 10-point improvement to
EcoVadis score and a Bronze award for sustainability, following my
recommendations and management of the submission process.
Head
of Growth, Ventures & Digital Development FEB 21 – MAR 22
Workshop / Steppit [Ground-breaking AI-driven EdTech
& community platforms]
⌯
Succeeded CSO to
lead growth of the EdTech and community coaching platforms.
⌯
Led client partnerships,
managed sub brands and operational teams across joint ventures with leading
brands.
⌯
Responsible for revenue
generation, proposing, pitching and winning new business, as well as product
marketing, user experience and ecommerce growth channels in general.
P Developed a joint venture with Leiths School of Food & Wine
aiming to become world’s biggest online cookery school - forecast 10X annual
revenue growth to hit £100m/yr in 2025.
P Building joint venture with Howdens to
create a UK construction academy, with £500k setup investment.
P 5X ROI for B2C marketing (inc fixed costs
before scale), and raised LTV by >20%.
Chief
Strategy Officer APR 20 –
FEB 21 (CONTRACT)
Fixture Calendar / Fixture Travel [SportsTech platform]
⌯
Drafted in to lead
on shaping the brand and tech proposition for scale.
⌯
Responsible for
go-to-market strategy, user experience, positioning, user acquisition and
channel management, strategic partnerships, campaigns, content marketing,
future-proofed analytics and automation.
P Exponential MAU growth (+250% / 6 months),
-20% bounces, 1st search page from 5th & +50% impressions.
Founder SEP ‘19 – APR ‘20
Gooduns [Low-waste grocery delivery service]
⌯
Pioneered a
“zero”-waste grocery delivery service, with circular economy, food miles and
seasonality at its heart.
⌯
Built local MVP with
sustainable supply chains, packaging and delivery methods, ecommerce platform and
marketing material. Supply capabilities were not in place before the pandemic
struck and made a strategic decision to pause for a future endeavour.
Digital Content &
Sustainability Transformation Lead APR ‘18 – FEB ‘20
A2Dominion,
A2Dominion Housing Group & FABRICA [Social
housing & residential property developer]
⌯
Responsible for all
digital resident engagement across the 70,000-resident property / social
housing group.
⌯
Developed a new
digital strategy with a focus on improving resident accessibility, process
efficiency and reduced environmental impact.
⌯
Delivered a
content strategy to drive awareness of the brands’ ESG credentials (their
social focus and environmental efforts) and engagement with campaigns, such as
green initiatives and community programmes.
⌯
Built an agile
digital team that delivered the cornerstone of a £35m digital transformation
programme.
P My phase of
the transformation programme was the only one delivered on time: A new headless
CMS (Sitecore), a new intranet, new collaboration tools and new reputation
management software, design & build of a new UX-led website and customer
portal, and integrated with new insights & engagement martech, with
training also delivered.
P 140% improvement in organic mobile
traffic & 31% desktop, doubling key website conversions in 6 mo.
P Developed suite of automated performance
metrics for group Board.
P Undertook the company’s coveted
leadership development programme.
Senior Marketing Manager
(Social Impact) JUL ’14 – APR ‘18
The Poppy Factory [Social
enterprise, charity & visitor attraction]
⌯
Executive Board
member for digital, marketing and PR for the employability and disability
charity that Zac Goldsmith called “the very first social enterprise”.
⌯
Led impact
measurement and reporting, social return on investment analyses, disability accessibility
and employability campaigns, managed strategic corporate partnerships with
large employers.
⌯
Built the
marketing function from zero to a team of 6 plus business partners, line
managed tour 12 guides,
levelled up the digital and brand
experience across all touchpoints, managed royal/state visits.
P Developed £5m capital building project
plans, including sustainable design and local community impact.
P Delivered Social Return on Investment
report, and Employer Toolkits for hiring disabled veterans (Disability
Confident, Armed Forces Covenant etc aligned).
P Overhauled visitor experience for 30k
annual tourists to more than triple cross-metric growth each year: beneficiary
acquisition and fundraising revenue.
P Developed effective supporter funnel, new
website, brand, content, social & comms strategies.
Communications
& Digital Projects Manager MAY ‘10 – JUN ‘14
The Sloane Club & The Apartments [Members-only hotel & luxury serviced
apartments]
P Took the business through a re-brand. Led
a successful sales/marketing team of 7.
P Launched a multi-£m apartment product to
diversify, netting £0.5m revenue in 6 months (3x forecast).
P Beat Club occupancy and F&B KPIs by
50% annually. Filled 30% more beds in low periods.
P Single-handedly drove improved digital
capability (CRM, bookings, website), reducing environmental footprint.
